Using Video Effectively

Getting our message out is critical to our success. Being the best-kept secret, like Colonel Sanders’s 11 herbs and spices, is not beneficial for you nor the clients looking for you.

There are several different ways to communicate your message. One of which is video.

Video is arguably the most versatile and powerful method. However, it is the method that makes people the most anxious and stressed, resulting in them avoiding using this wonderful tool.

The environment

With your website, social networks, and other communication tools at your disposal, you can reach people that were previously hard (and expensive) much easier.

That said, there is a lot of noise. To stand out means that you must be unique in what you say, how you say it, and where you say it.

Video is a way to deliver all three.

What to expect

We are joined by seasoned professionals Kate Holmes from Innovating Advice who offers the powerful Video Creation Masterclass and Adam Owen from Nextgen Planners who co-hosts the masterclass offered by Kate. We will discuss the following:

  • What makes video so effective
  • When to use video
  • Where to start
  • Content ideas for video
  • Making video
  • Distributing your video

Course Information

Estimated Time: 75 mins

Difficulty: Intermediate

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Course Instructor

Francois du Toit, CFP® Francois du Toit, CFP® Author

Francois du Toit, CFP® holds a B. Com degree in Risk Management as well as the Post-Graduate Diploma in Financial Planning. He is an avid miniature figure painter with a passion for helping others succeed and for professionalising the Financial Services Industry. He holds the certification of CERTIFIED FINANCIAL PLANNER® or CFP® in good standing with the Financial Planning Institute of Southern Africa as well as being a registered Tax Practitioner with them and SARS. Francois offers a unique and powerful proposition to businesses employing Financial Advisers and Broker Consultants that leads to significant improvement in production and reduced advice risk. His practical experience, success, technical knowledge and understanding the challenges and opportunities in this field, ensure immediate practical application in the target market. Francois has designed and created very successful online courses for the Financial Planning Institute and has trained hundreds of financial planners, advisers and other trainers for among others Old Mutual, PPS, Liberty, Iress and atWork. His ability to answer questions that relate to practical on-the-ground issues is what sets him apart from traditional trainers who may not have been in practice.

 

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Recorded Webinar and Assessment

Using Video Effectively

Recording of the online live session we had on using video effectively featuring Kate Holmes and Adam Owen

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