Social Media for Financial Professionals 2021

Social Media has been the buzzword since almost forever (it feels like).  Many say that it is the only place to be if you want to succeed, others still avoid it like the plague.  Is there an answer?

In this recorded webinar we discuss the most important aspects around social media with a specific focus on financial professionals.

We discuss:

  • How things worked before Social Media
  • What we have today
  • Social Media vs Social Networks
  • Which platform(s) should you be on
  • Focus a little more on Linkedin
  • Why are you not getting clients from Social Media
  • Where to start
  • Designing and creating a professional profile
  • What do you want to achieve in the long-run
  • My ideal client
  • Strategies people use
  • Valuable lessons and takeaways
  • At the end, I share some bonus tips and tools.

As you can see, this is a jam-packed session.


The webinar offers 1 verifiable CPD point (you must complete the online assessment to earn the CPD). 

The cost of the online assessment for CPD is:

– Igniters: Complimentary
– Non-Igniters: R 350

Approval number: FPI21040018

Learn more about PROpulsion Pro and how to join.

Course Information

Estimated Time: 1 hour 20 mins

Difficulty: Intermediate

Course Instructor

Francois du Toit, CFP® Francois du Toit, CFP® Author

Francois du Toit, CFP® holds a B. Com degree in Risk Management as well as the Post-Graduate Diploma in Financial Planning. He is an avid miniature figure painter with a passion for helping others succeed and for professionalising the Financial Services Industry. He holds the certification of CERTIFIED FINANCIAL PLANNER® or CFP® in good standing with the Financial Planning Institute of Southern Africa as well as being a registered Tax Practitioner with them and SARS. Francois offers a unique and powerful proposition to businesses employing Financial Advisers and Broker Consultants that leads to significant improvement in production and reduced advice risk. His practical experience, success, technical knowledge and understanding the challenges and opportunities in this field, ensure immediate practical application in the target market. Francois has designed and created very successful online courses for the Financial Planning Institute and has trained hundreds of financial planners, advisers and other trainers for among others Old Mutual, PPS, Liberty, Iress and atWork. His ability to answer questions that relate to practical on-the-ground issues is what sets him apart from traditional trainers who may not have been in practice.

Social Media Non-Igniters

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